Tej Arora
Get it the day it’s out

Relay, by RazzyTech

Every lead on a salesperson’s phone in seconds.

Relay pulls in leads from every source, routes each one to the right rep, and puts texting and calling in a single app. You get the report on who got the lead and how fast they replied.

Get in touch

See how Relay works, or read about the consulting side.

Tej Arora, founder of RazzyTech in Surrey, British Columbia

Speed

78% of buyers go with the first dealer to respond.

Contact rates drop about tenfold after the first five minutes. Every lead sitting unread in an inbox is a sale somebody else is making right now, and at the end of the month you cannot say which of the leads you paid for were ever worked.

Get in touch

How this works

Most dealerships have bought a tool before.

Somebody trained the team for an afternoon and was never heard from again. I have been on the dealership side of that, so I build the system and then stay to run it.

  1. 01

    A short call

    Where your leads come from today, and where they go after that.

  2. 02

    I build it

    Routing, follow-up and reporting, set up and running, not handed over as a recommendation.

  3. 03

    Your team works every lead

    From their phones, with a report on who got the lead and how fast they replied.

Currently building

Relay

Relay gets every automotive lead onto a salesperson’s phone in seconds. It ingests leads from every source, routes each one to the right rep, and gives the team texting and calling in a single app, with manager reporting on who got the lead and how fast they replied.

Relay web dashboard showing the live lead feed for a dealership

78%

of buyers go with the first dealer to respond

~5 min

response window before contact rates drop about 10x

< 5 days

average sales cycle with Relay, down from 9

Also ships as Relay Solo, a personal AI assistant for the individual salesperson. It texts every lead back in your name, follows up, and books the appointment. From $49 a month, cancel anytime.

More about Relay/userelay.ca

Client work

Marketing and consulting, hands on.

For businesses that need someone to build and run the system, not just advise on it.

All services

CRM & automation

GoHighLevel pipelines, routing, and follow-up sequences that keep leads moving.

Paid acquisition

Google and Meta campaigns tied to live inventory and measured against revenue.

Funnels & lead gen

Landing flows and qualification logic that turn traffic into workable leads.

Operations & GTM

Launch playbooks and operating structure, drawn from years of doing it in-house.

Proof

Brands I’ve built for.

MICO logoLegacy Cars logoDCS Global logoSurrey MitsubishiHouse of Cars logoBrar Law logoCanada Drives logoCPAP Superstore logoCPAP Supplies Canada logo

How I work

Operator first, founder second.

  • +Take full ownership of outcomes, not just recommendations
  • +Scope tightly and ship systems that actually run
  • +Comfortable operating inside constraints and legacy environments
  • +Prioritize clarity, reliability, and execution over novelty
  • +Direct, low-drama collaborator with founders and leadership teams

Background

A decade of operating, before the software.

Automotive retail, marketplaces, and ecommerce. Roles where systems were fragmented, timelines were tight, and the job was to make things work.

Surrey Mitsubishi / My Instant Cash Offer

Director of Marketing and Technology

  • +Led marketing, technology, and go-to-market execution for the dealership and a new cash-for-cars marketplace
  • +Built lead, valuation, and intake systems integrating Accu-Trade, CRM, and dealer platforms
  • +Directed marketing execution and operational workflows across the dealership and Legacy Cars
  • +Partnered directly with ownership on operating model, GTM, and P&L structure

CPAPSuperstore.ca (Snore MD Sleep Clinics)

Director of eCommerce

  • +Built and launched CPAPSuperstore.ca from scratch on Shopify
  • +Held full P&L responsibility from day one
  • +Owned inventory planning, purchasing, fulfillment, customer service, and vendor relationships
  • +Built and operated all marketing, analytics, and ecommerce systems

Canada Drives

Provincial Operations Manager, AB & SK

  • +Launched Alberta and Saskatchewan operations from the ground up
  • +Scaled teams, vendors, logistics, and reconditioning operations across multiple locations
  • +Owned budgets, labor planning, and operational performance
  • +Delivered high-volume vehicle throughput with strong customer satisfaction

Autozen

Head of Operations

  • +Owned day-to-day operations for a consumer-to-dealer automotive marketplace
  • +Led inspection, auction, and customer experience teams
  • +Worked closely with product and marketing during platform iteration

Earlier Operations Leadership

Retail, Logistics, and Mobility

  • +Regional and store-level operations leadership roles
  • +Team management, logistics, compliance, and P&L exposure
  • +Foundation for later marketplace and ecommerce operations

Working on something? Let’s talk.

Get in touch

Away from automotive, I am also building Our Pear Tree, a private family photo timeline, from pregnancy through childhood.

RazzyTech is run by Tej Arora, who also writes novels. The other half of the site is the books.