Background

A decade of operating, before the software.

Automotive retail, marketplaces, and ecommerce. Roles where systems were fragmented, timelines were tight, and the job was to make things work.

Surrey Mitsubishi / My Instant Cash Offer

Director of Marketing and Technology

  • +Led marketing, technology, and go-to-market execution for the dealership and a new cash-for-cars marketplace
  • +Built lead, valuation, and intake systems integrating Accu-Trade, CRM, and dealer platforms
  • +Directed marketing execution and operational workflows across the dealership and Legacy Cars
  • +Partnered directly with ownership on operating model, GTM, and P&L structure

CPAPSuperstore.ca (Snore MD Sleep Clinics)

Director of eCommerce

  • +Built and launched CPAPSuperstore.ca from scratch on Shopify
  • +Held full P&L responsibility from day one
  • +Owned inventory planning, purchasing, fulfillment, customer service, and vendor relationships
  • +Built and operated all marketing, analytics, and ecommerce systems

Canada Drives

Provincial Operations Manager, AB & SK

  • +Launched Alberta and Saskatchewan operations from the ground up
  • +Scaled teams, vendors, logistics, and reconditioning operations across multiple locations
  • +Owned budgets, labor planning, and operational performance
  • +Delivered high-volume vehicle throughput with strong customer satisfaction

Autozen

Head of Operations

  • +Owned day-to-day operations for a consumer-to-dealer automotive marketplace
  • +Led inspection, auction, and customer experience teams
  • +Worked closely with product and marketing during platform iteration

Earlier Operations Leadership

Retail, Logistics, and Mobility

  • +Regional and store-level operations leadership roles
  • +Team management, logistics, compliance, and P&L exposure
  • +Foundation for later marketplace and ecommerce operations