Surrey Mitsubishi / My Instant Cash Offer
Director of Marketing and Technology
- +Led marketing, technology, and go-to-market execution for the dealership and a new cash-for-cars marketplace
- +Built lead, valuation, and intake systems integrating Accu-Trade, CRM, and dealer platforms
- +Directed marketing execution and operational workflows across the dealership and Legacy Cars
- +Partnered directly with ownership on operating model, GTM, and P&L structure